David Lerner Associates: Five Ways to Prepare for Small Business Saturday
In 2010, American Express started an initiative dedicated to getting more customers through the doors of small businesses on the Saturday after Thanksgiving. “Shop Small” was a successful shopping and social experience, bringing neighborhoods together and helping generate business for local entrepreneurs.
The day also gets national support from the government, with representatives (including the president) promoting the day publicly each year.
Here are some tips to get in gear for the big day:
- Start early: Go to shopsmall.com for a wealth of online resources, including personalized advertising tools. You can get the “Shop Small” logo to post on your website, and a printable version to hang in your store front. The big companies have already started their holiday promotions, so why not get yours going today?
- Get your website ready: Online shopping reached an all-time high last year and is expected to keep growing, almost doubling 2012 numbers by 2017. Getting your website ready to make those online sales includes making sure your security measures are fully updated and also making sure your website is mobile friendly. 84% of customers use their smartphones before or during a shopping trip. You can check whether your website is mobile friendly using the Google tool here: https://www.google.com/webmasters/tools/mobile-friendly/
- Be social: Social media can be a great asset to you, if used correctly. Use your social media accounts to communicate with your customers, and direct them to your website or get them into the store. The Small Business Saturday Facebook page has over 3 million fans and is a great resource. #SmallBizSat or #ShopSmall are hashtags that should be used when promoting your business.
- Stand out: The holidays are a time when every business is trying to get a piece of the pie, and you’ll be lost in the noise if you don’t get specific with your customers. So instead of posting things like, “Come check out our holiday deals!” – rather say something like, “This item will make a great gift. On sale now!” And post a photo of the item. Photos always get more engagement on social media.
- Online advertising: If you’re doing an AdWords campaign, be sure to update the keywords you’re targeting to reflect the deals and promotions you’re running during the holiday season. Also make sure you’re registered with Google maps, for local business searches, as well as Apple maps for iPhone users. https://mapsconnect.apple.com
Once you’ve capitalized on all this new business on Small Business Saturday, you’ll want to find yourself a good investment advisor with a smart, middle-ground approach to help you manage all that newly generated income.
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Founded in 1976, David Lerner Associates is a privately-held broker/dealer with headquarters in Syosset, New York and branch offices in Westport, CT; Boca Raton, FL; Teaneck and Princeton, NJ; and White Plains, NY. For more information contact David Lerner Associates Call 516-921-4200 Visit our website: www.davidlerner.com