According to STR’s recently released 2012 HOST Study, the 3,593 limited-service hotels sampled in the United States reported gross operating profit of 48.8% during 2011—an increase from 48% during 2010. These properties generated $45.28 in GOP per occupied room night and $11,517 per available room. STR is the parent company of HotelNewsNow.com.
The 2,574 full-service hotels sampled in the study reported similar gains, with GOP up from 29.9% in 2010 to 31.5% in 2011. In 2011, GOP was approximately $18,633 per available room and $75.54 per occupied roomnight.
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